Emerging market dynamics : risk perceptions, perceived usefulness and E-pharmacy adoption
Varghese Assin T.J., Nimmy A. George, Nimitha Aboobaker and Sivakumar P.
| Year of publication: |
2025
|
|---|---|
| Authors: | Varghese Assin T. J. ; George, Nimmy A. ; Aboobaker, Nimitha ; Sivakumar P. |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 19.2025, 1, p. 139-159
|
| Subject: | Consumer risk perception | E-pharmacy services | Financial risk | India | Online pharmacy | Perceived usefulness | Purchase intention | Konsumentenverhalten | Consumer behaviour | Indien | Wahrnehmung | Perception | Risiko | Risk | Risikopräferenz | Risk attitude | Risikomanagement | Risk management | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-11-2023-0101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419423