Emerging Market Footholds and Knowledge : An Examination of New Product Launch Performance
| Year of publication: |
2019
|
|---|---|
| Authors: | Jenkins, Matthew T. ; Craighead, Christopher W. ; Holcomb, Mary C. ; Munyon, Timothy P. ; Ketchen, David J. ; Eckerd, Stephanie |
| Published in: |
Journal of Business Logistics. - Wiley, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 41.2019, 1 (09.10.), p. 31-53
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jbl.12229 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012191934