Emerging-market multinational corporations as agents of globalization : conflicting institutional demands and the isomorphism of global markets
Year of publication: |
2012
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Authors: | Liou, Ru-shiun ; Rose, Alex S. ; Ellstrand, Alan E. |
Published in: |
Institutional theory in international business and management. - Bingley : Emerald, ISBN 1-78052-908-2. - 2012, p. 179-206
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Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Institutionelle Infrastruktur | Institutional infrastructure | Legitimität | Legitimacy | Schwellenländer | Emerging economies | Industrieländer | Industrialized countries |
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