Emerging materialism in China : qualitative and quantitative insights
Year of publication: |
2013
|
---|---|
Authors: | Xie, Chunyan ; Bagozzi, Richard P. ; Yang, Zhi |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 3, p. 127-151
|
Subject: | Materialism | cognitive schemas | model of goal-directed behavior | consumption | laddering | means-ends chains | China | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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