Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
Eathar Abdul-Ghani; Kenneth F. Hyde; Roger Marshall
| Year of publication: |
2011
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|---|---|
| Authors: | Abdul-Ghani, Eathar ; Hyde, Kenneth F. ; Marshall, Roger |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 10, p. 1060-1066
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| Subject: | Internet-Auktion | Online auction | Austauschtheorie | Social exchange theory | Beziehungsmarketing | Relationship marketing | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270589