Emoji marketing : toward a theory of brand paralinguistics
Jacob Almaguer, Reto Felix, Colleen M. Harmeling
| Year of publication: |
2025
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|---|---|
| Authors: | Almaguer, Jacob ; Felix, Reto ; Harmeling, Colleen M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 42.2025, 1, p. 95-112
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| Subject: | Brand cultural relevance | Digital marketing | Emojis | Icons | Message clarity | Message intimacy | Shared meaning | Social media | Symbols | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Markenartikel | Brand | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2024.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015435814