Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Year of publication: |
2006
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Authors: | Thompson, Craig J. ; Rindfleisch, Aric ; Arsel, Zeynep |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 1, p. 50-64
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