Emotional branding, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Dina Diana Permata, Ananda Sabil Hussein, Andarwati
| Year of publication: |
2022
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|---|---|
| Authors: | Permata, Dina Diana ; Hussein, Ananda Sabil ; Andarwati |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 4, p. 16-22
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| Subject: | Emotional Branding | Corporate Image | Satisfaction | Customer Loyalty | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i4.1822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013397526