Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Erna Handayani, Herni Justiana Astuti, Akhmad Darmawan, Bima C. Pratama
| Year of publication: |
2021
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|---|---|
| Authors: | Handayani, Erna ; Astuti, Herni Justiana ; Darmawan, Akhmad ; Pratama, Bima C. |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 4, S, p. 375-382
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| Subject: | marketing mix | emotional branding | moderation | college selection | Marketingmanagement | Marketing management | Markenführung | Brand management | Emotion | Hochschule | Higher education institution | Coronavirus | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Personalauswahl | Personnel selection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i4.1014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012619759