Emotional compatibility and the effectiveness of antidrinking messages: a defensive processing perspective on shame and guilt
Nidhi Agrawal and Adam Duhachek
| Year of publication: |
2010
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|---|---|
| Authors: | Agrawal, Nidhi ; Duhachek, Adam |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 263-273
|
| Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Gesundheitsvorsorge | Preventive care |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965468