Emotional information management : concept development and measurement in public service announcements
Harry A. Taute; Bruce A. Huhmann; Ramendra Thakur
| Year of publication: |
2010
|
|---|---|
| Authors: | Taute, Harry A. ; Huhmann, Bruce A. ; Thakur, Ramendra |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 5, p. 417-444
|
| Subject: | Werbepsychologie | Psychology of advertising | Intelligenz | Intelligence | Social Marketing | Social marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972413