Emotional responses in online social interactions : the mediating role of flow
Year of publication: |
2023
|
---|---|
Authors: | Herrando, Carolina ; Jiménez Martínez, Julio ; Martín de Hoyos, María José ; Asakawa, Kiyoshi ; Yana, Kazuo |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 7, p. 1599-1617
|
Subject: | Flow | Heart rate variability | Interactivity | Neuromarketing | Social commerce | SOR | Soziale Beziehungen | Social relations | Emotion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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