Emotionality and semantic onsets : exploring orienting attention responses in advertising
Jesper H. Nielsen, Stewart A. Shapiro, and Charlotte H. Mason
| Year of publication: |
2010
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|---|---|
| Authors: | Nielsen, Jesper H. ; Shapiro, Stewart A. ; Mason, Charlotte H. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1138-1150
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| Subject: | Emotion | Werbewirkung | Advertising effects | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796505