Emotions and Values in Equity Crowdfunding Investment Choices 2 : Modeling and Empirical Study

Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Introduction -- 1 Modeling: The Explanatory Model and the Individual Predictive Model -- 1.1. Preliminary assumptions -- 1.1.1. Nature of uncertainty -- 1.1.2. Consequentialism -- 1.1.3. Rationality of the equity crowdfunding investor: a triptych of rationality -- 1.2. Explanatory model -- 1.2.1. Choice of model variables by the combined hypothetico deductive and inductive/abductive approach -- 1.2.2. Confirmatory study of the variables of the model on qualitative material -- 1.2.3. Operationalization: development of the measurement model, choice, adaptation of scales and return to data -- 1.2.4. Other hypotheses of the model -- 1.2.5. Reading grids for the explanatory model -- 1.2.6. Conclusion -- 1.3. Individual predictive model -- 1.3.1. Presentation -- 1.3.2. Affective matching theory -- 1.3.3. Theoretical foundations -- 1.3.4. Definitions and operationalization -- 1.3.5. Concluding remarks -- 1.4. Conclusion -- 2 Experimentation -- 2.1. Experimental protocol -- 2.1.1. Rationale and objectives -- 2.1.2. Constitution, sample size and recruitment procedure -- 2.1.3. Experimental protocol -- 2.1.4. Experimental design -- 2.1.5. Conclusion -- 2.2. Carrying out the experimental procedure -- 2.2.1. Conducting the experimental procedure -- 2.2.2. Conclusion -- 2.3. Validity and handling of biases -- 2.3.1. Validity -- 2.3.2. Handling biases -- 2.3.3. Concluding remarks -- 2.4. Conclusion -- 3 Hypotheses Testing, Results and Discussion -- 3.1. Data prerequisites and the PLS approach -- 3.1.1. Statistical data of the sample -- 3.1.2. PLS-SEM -- 3.1.3. Corrective reprocessing, transformation and adding control variables to the data file -- 3.1.4. Sample size -- 3.1.5. Data review: completeness and data quality -- 3.1.6. Indicator measurement scales: symmetry and equidistance.