Emotions, attitudes and memorability associated with TV commercials
Li-Wei Mai; Georgia Schoeller
| Year of publication: |
2009
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|---|---|
| Authors: | Mai, Li-wei ; Schoeller, Georgia |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 1, p. 55-63
|
| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Emotion | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830415