Empathy and grit enhance customer oriented selling
Charles H. Schwepker Jr. and Megan C. Good
| Year of publication: |
2024
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|---|---|
| Authors: | Schwepker, Charles H. <Jr.> ; Good, Megan C. |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 23.2024, 3, p. 220-243
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| Subject: | Business-to-business sales | customer oriented selling | empathy | grit | Beziehungsmarketing | Relationship marketing | Emotion | Verkauf | Selling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2024.2301902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049876