Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Bin Li, Shuang Chen, Qi Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Bin ; Chen, Shuang ; Qi, Zhou |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-12
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| Subject: | Sensory advertising experience | TikTok (Douyin) | Empathy | Altrustic motive | Reciprocity norm | Influencer effort | Emotion | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Experiment | Werbewirkung | Advertising effects | Austauschtheorie | Social exchange theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253485