Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?
Year of publication: |
1996
|
---|---|
Authors: | Kadiyali, Vrinda |
Other Persons: | Vilcassim, Naufel (contributor) ; Chintagunta, Pradeep K. (contributor) |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 69.1996, 4, p. 459-487
|
Subject: | South Dakota | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Markenartikel | Brand | Waschmittel | Detergents | Duopol | Duopoly | Theorie | Theory | 1986-1988 |
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