Empirical analysis of the financial behavior of investors with brand approach (case study: Tehran Stock Exchange)
Bagher Asgarnezhad Nouri, Samira Motamedi, Milad Soltani
| Year of publication: |
2017
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| Authors: | Nouri, Bagher Asgarnezhad ; Motamedi, Samira ; Soltani, Milad |
| Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 64.2017, 1, p. 97-121
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| Subject: | behavioral finance | perceived return | perceived risk | brand awareness | Tehran stock exchange | Anlageverhalten | Behavioural finance | Börsenhandel | Stock exchange trading | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Iran | Aktienmarkt | Stock market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/saeb-2017-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865954