Empirical analysis of the impact of recommender systems on sales
Bhavik Pathak, Robert Garfinkel, Ram D. Gopal, Rajkumar Venkatesan, and Fang Yin
| Year of publication: |
2010
|
|---|---|
| Authors: | Pathak, Bhavik ; Garfinkel, Robert ; Gopal, Ram D. ; Venkatesan, Rajkumar ; Yin, Fang |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 27.2010/11, 2, p. 159-188
|
| Subject: | Online-Handel | Online retailing | Buchhandel | Book trade | Personalisierung | Personalization | Werbewirkung | Advertising effects | Empirische Methode | Empirical method | Panel | Panel study |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008748337