An empirical analysis of shopping behavior cross online and offline channels for grocery products : the moderating effects of household and product characteristics
Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo, Pradeep K. Chintagunta
| Year of publication: |
2010
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|---|---|
| Authors: | Chu, Junhong ; Arce-Urriza, Marta ; Cebollada-Calvo, José-Javier ; Chintagunta, Pradeep K. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 4, p. 251-268
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| Subject: | Lebensmitteleinzelhandel | Food retailing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760280