Empirical evidence of tourist satisfaction and loyalty in the case of Bucharest : a partial least squares structural equation modelling approach
Year of publication: |
2023
|
---|---|
Authors: | Muntean, Mihaela-Carmen ; Sorcaru, Iulian Adrian ; Manea, Ludmila-Daniela |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 4, p. 985-999
|
Subject: | Bukarest | Bucharest | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Befragung | Interview |
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