Empirical generalisations in customer mindset metrics
Philip J. Mecredy, Malcolm J. Wright, Pamela M. Feetham, Philip Stern
| Year of publication: |
2022
|
|---|---|
| Authors: | Mecredy, Philip J. ; Wright, Malcolm J. ; Feetham, Pamela M. ; Stern, Philip |
| Subject: | brand awareness | brand consideration | customer mindset metrics | double jeopardy | duplication of purchase law | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1961 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012813940