Empirical generalisations in customer mindset metrics
| Year of publication: |
2021
|
|---|---|
| Authors: | Mecredy, Philip J. ; Wright, Malcolm ; Feetham, Pamela M. ; Stern, Philip |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2021, 1 (30.05.), p. 102-120
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1961 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012632422