An empirical investigation of consumers' willingness-to-pay and the demand function : the cumulative effect of individual differences in anchored willingness-to-pay responses
Cenk Koçaş; Kivilcim Dogerlioglu-Demir
| Year of publication: |
2014
|
|---|---|
| Authors: | Koçaş, Cenk ; Dogerlioglu-Demir, Kivilcim |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 139-152
|
| Subject: | Willingness-to-pay | Pricing | Anchoring | Priming | Demand function | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367217