An empirical investigation of the mediating role of relationship marketing skills on the relationship between customer satisfaction and customer loyalty
Mamoun N. Akroush; Amjad A. Abu ElSamen
| Year of publication: |
2012
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|---|---|
| Authors: | Akroush, Mamoun N. ; Abu ElSamen, Amjad A. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 7.2012, 1, p. 1-30
|
| Subject: | Beziehungsmarketing | Relationship marketing | Qualifikation | Occupational qualification | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Telekommunikationssektor | Telecommunications industry | Jordanien | Jordan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507132