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An empirical investigation of the mediating role of relationship marketing skills on the relationship between customer satisfaction and customer loyalty
Akroush, Mamoun N., (2012)
The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance
Akroush, Mamoun N., (2011)
Transactional marketing and relationship marketing paradigms : a structural equation modelling approach
Akroush, Mamoun N., (2010)