Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process
Year of publication: |
2009
|
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Authors: | Han, Heesup ; Hsu, Li-tzang Jane ; Lee, Jin-soo |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 4, p. 519-528
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Subject: | Hotellerie | Hotel industry | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Firmenimage | Corporate reputation | Strukturgleichungsmodell | Structural equation model | USA | United States |
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