Empirical Marketing Generalization Using Meta-Analysis
| Year of publication: |
1995
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|---|---|
| Authors: | Farley, John U. ; Lehmann, Donald R. ; Sawyer, Alan |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 14.1995, 3, 2, p. G36
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