Empirical research on the technology opportunities analysis based on morphology analysis and conjoint analysis

Purpose – The purpose of this paper is to propose a new hybrid approach based on bibliometrics analysis (BA), morphology analysis (MA) and conjoint analysis (CA) to help identify new technology development opportunities. Design/methodology/approach – A new hybrid approach based on BA, MA and CA has been conducted to help identify new technology development opportunities. The proposed hybrid process is illustrated with a case example of blue light‐emitting diode (LED) based on GaN. Findings – In this paper, the proposed hybrid process is illustrated with a case example of document information from a blue light‐emitting diode (LED) based on GaN documents database. The results show that the configuration “Al 2 O 3 +MBE+two dimensional photonic crystal” should be given greater attention with respect to R&D activities in future. Practical implications – This paper is of interest for technology opportunities analysis practitioners and policymakers at the industrial and government levels. Originality/value – This paper proposes a new hybrid approach of technology opportunities analysis based on bibliometrics analysis, morphology analysis and conjoint analysis methods.