Empirical studies in consumer behavior analysis: The effects of a point-of-purchase display on relative sales: An in-store experimental evaluation BC:140
| Year of publication: |
2011
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|---|---|
| Authors: | Sigurdsson, Valdimar ; Engilbertsson, Halldor ; Foxall, Gordon |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 51.2011, 1, p. 53-57
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