An empirical study on the integrated framework of E-CRM in online shopping : evaluating the relationships among perceived value, satisfaction, and trust based on customers’ perspectives
Changsu Kim; Weihong Zhao; Kyung Hoon Yang
| Year of publication: |
2010
|
|---|---|
| Authors: | Kim, Changsu ; Zhao, Weihong ; Yang, Kyung Hoon |
| Published in: |
E-commerce trends for organizational advancement : new applications and methods. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-964-9. - 2010, p. 136-150
|
| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917829