Empirical study on buying behaviour of selected durable goods with reference to the female consumers
Karthikeyan Parthasarathy, Desti Kannaiah, Renuka Devi Ramasamy, T. Vetrivel
| Year of publication: |
2021
|
|---|---|
| Authors: | Parthasarathy, Karthikeyan ; Desti Kannaiah ; Ramasamy, Renuka Devi ; Vetrivel, T. |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 24.2021, 4, p. 494-513
|
| Subject: | buying behaviour | durable goods | female | attitude | motivation | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Konsumgüter | Consumer goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2021.114116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012507263