Empirical study on multi-channel service quality and customer loyalty of retailers
Qi Yong-zhi
| Year of publication: |
2014
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|---|---|
| Authors: | Yong-zhi, Qi |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 12.2014, 4, p. 1-12
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| Subject: | Customer Loyalty | E-Service Quality (ESQ) | Multi-Channel Integration Service Quality (MCISQ) | Retailing Store Service Quality (RSSQ) | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Kundenbindung | Customer retention | Multikanalvertrieb | Multichannel strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010506943