Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers
Jing Zhang and Yanling Duan
| Year of publication: |
2010
|
|---|---|
| Authors: | Zhang, Jing ; Duan, Yanling |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 1.2010, 2, p. 214-231
|
| Subject: | Industrie | Manufacturing industries | Innovation | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wettbewerb | Competition | Unternehmenskultur | Corporate culture | Produktentwicklung | New product development | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993282