An Empirical Study on the Relevance of Advertising, Sales Promotion, R&D, and Training and Development Expenses on Firm Value in the Indian Context
Year of publication: |
2019
|
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Authors: | Anand, Manoj |
Other Persons: | Singh, Jagandeep (contributor) ; Gandhi, Karan (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Indien | India | Verkaufsförderung | Sales promotion |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: South Asian Journal of Management, 2018, 25(3), July - September, 7-31 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 20, 2018 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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