Empirically testable sources and implications of clumpiness
Yao Zhang; Eric T. Bradlow; Dylan S. Small
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Yao ; Bradlow, Eric T. ; Small, Dylan S. |
| Other Persons: | Kumar, Vineet (reviewed) ; Srinivasan, Kannan (contributor) ; Rao, Vithala R. (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 215-217
|
| Subject: | customer lifetime value | RFM | clumpiness | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515905