Employee and visitor interactions in museums as a driver to convey the museum brand identity : an exploratory study approach from Picasso museums
Érica Ferreiro-Rosende, Nuria Morere-Molinero, Laura Fuentes-Moraleda
| Year of publication: |
2022
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|---|---|
| Authors: | Ferreiro-Rosende, Érica ; Morere-Molinero, Nuria ; Fuentes-Moraleda, Laura |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 4, p. 383-399
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| Subject: | Brand identity | Employee brand behaviour | Museum branding | Picasso museum | Museum | Markenführung | Brand management | Markenimage | Brand image | Kulturmarketing | Cultural marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00267-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270441