EMPLOYEE SURVEY AS A FORM OF PERSONAL MARKETING (ON THE EXAMPLE OF OWN-DESK RESEARCH IN TORUN)

The author made an attempt on answering the question concerning the meaning of personal marketing and employee survey for enterprises. The advantages of properly prepared and conducted research are invaluable as they provide an opportunity to get very important information about a company and its environment. Although the range of the phenomenon does not seem to be wide, it is still surprising that the most valuable data a company may gain through an employee survey can be ignored. The author’s conclusions were supported by the previous results obtained during the research that was conducted in 2008 by the means on telephone interview or via internet amongst various enterprises in Torun.