Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Asha Binu Raj
| Year of publication: |
2020
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|---|---|
| Authors: | Binu Raj, Asha |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 4, p. 1065-1086
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| Subject: | Internal branding | employee well-being | employee engagement | talent branding | quality of work life | employee-based brand outcomes | Arbeitszufriedenheit | Job satisfaction | Markenführung | Brand management | Interne Markenführung | Personalmanagement | Human Resource Management | Mitarbeiterbindung | Employee retention | Personalmarketing | HR marketing | Arbeitsverhalten | Work behaviour | Arbeitskräfte | Workforce | Markenartikel | Brand | Arbeitsbedingungen | Working conditions |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918779161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287543