Employees' affective commitment to change: The key to successful CRM implementation
| Year of publication: |
2008
|
|---|---|
| Authors: | Shum, Philip ; Bove, Liliana ; Auh, Seigyoung |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 11, p. 1346-1371
|