Employees as a second audience : the effect of external communication on internal brand management outcomes
Rico Piehler, Michael Schade, Christoph Burmann
| Year of publication: |
2019
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|---|---|
| Authors: | Piehler, Rico ; Schade, Michael ; Burmann, Christoph |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 4, p. 445-460
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| Subject: | Internal brand management | External communication | Employees | Brand understanding | Brand commitment | Brand citizenship behaviour | Markenführung | Brand management | Interne Kommunikation | Internal communication | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0135-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060148