Employer brand building for start-ups : which job attributes do employees value most?
Andranik Tumasjan; Maria Strobel; Isabell M. Welpe
| Year of publication: |
2011
|
|---|---|
| Authors: | Tumasjan, Andranik ; Strobel, Maria ; Welpe, Isabell M. |
| Published in: |
Entrepreneurial marketing. - Wiesbaden : Gabler, ISBN 3-8349-3448-8. - 2011, p. 111-136
|
| Subject: | Unternehmensgründung | Business start-up | Marketing | Entrepreneurship | Entrepreneurship approach | Personalmarketing | HR marketing | Arbeitsbedingungen | Working conditions | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009379611