Employer brand of choice : an employee perspective
Victoria Bellou, Ioannis Chaniotakis, Ioannis Kehagias, Irini Rigopoulou
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Bellou, Victoria ; Chaniotakis, Ioannis ; Kehagias, Ioannis ; Rigopoulou, Irini |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 6, p. 1201-1215
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| Subject: | Employer Brand | Employer Brand of Choice | Employer of Choice | organisational identity | psychological contract | organisational attractiveness | Personalmarketing | HR marketing | Implizite Kontrakte | Implicit contracts | Firmenimage | Corporate reputation | Personalbeschaffung | Recruitment | Markenartikel | Brand | Personalmanagement | Human Resource Management | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2013.848227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421770