Employer branding and corporate reputation management : a model and some evidence
Graeme Martin
| Year of publication: |
2009
|
|---|---|
| Authors: | Martin, Graeme |
| Published in: |
The peak performing organization. - London [u.a.] : Routledge, ISBN 0-415-45170-1. - 2009, p. 252-274
|
| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Personalmanagement | Human Resource Management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003787860