Employer branding and corporate reputation management in global companies : a signalling model and case illustration
Graeme Martin and Saskia Groen-in't-Woud
| Year of publication: |
2011
|
|---|---|
| Authors: | Martin, Graeme ; Groen-in't-Woud, Saskia |
| Published in: |
Global talent management. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-87171-6. - 2011, p. 87-110
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Personalmarketing | HR marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858999