Employer branding, the psychological contract and the delicate act of expectation management and keeping promises
Kerry Grigg
| Year of publication: |
2011
|
|---|---|
| Authors: | Grigg, Kerry |
| Published in: |
Corporate reputation : managing opportunities and threats. - Farnham : Gower, ISBN 978-0-566-09205-3. - 2011, p. 133-146
|
| Subject: | Personalmarketing | HR marketing | Öffentlichkeitsarbeit | Public relations | Implizite Kontrakte | Implicit contracts | Personalmanagement | Human Resource Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011400