Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Greet Van Hoye, Filip Lievens, Bert Weijters, Saartje Cromheecke
| Year of publication: |
2022
|
|---|---|
| Authors: | Van Hoye, Greet ; Lievens, Filip ; Weijters, Bert ; Cromheecke, Saartje |
| Published in: |
Human resource management. - New York, NY [u.a.] : Wiley, ISSN 1099-050X, ZDB-ID 2004293-0. - Vol. 61.2022, 5, p. 525-541
|
| Subject: | employer branding | employer image | industry image | organizational attractiveness | points-of-difference | points-of-relevance | recruitment | Personalbeschaffung | Recruitment | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/hrm.22105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468285