Employing brand governance mechanisms with export channel partners : what are the performance consequences and contingent effects?
Keith Pyper, Anne Marie Doherty
| Year of publication: |
2022
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|---|---|
| Authors: | Pyper, Keith ; Doherty, Anne Marie |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 5, p. 1-18
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| Subject: | International business | Brand governance | Export channel partners | Relational governance theory | Contingency theory | Business-to-business | Kontingenztheorie | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Export |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2022.101991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399554