Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets
Chih Ping Chen, Ju-Yin Weng, Chin-Sheng Yang, Fan-Mei Tseng
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Chen, Chih Ping ; Weng, Ju-Yin ; Yang, Chin-Sheng ; Tseng, Fan-Mei |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 130.2018, p. 88-98
|
| Subject: | Data mining | Mobile service | Mobile opinion leader | Web content usage patterns | Data Mining | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2018.01.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011958260